MPTV is southeastern Wisconsin's most trusted source for intelligent and thought provoking programming on television. We reach just over 1 million households in the southeast Wisconsin viewing area with an inspiring mix of high-quality national programs from PBS and award-winning local productions.
Our viewers are more loyal, more supportive of our underwriters and more engaged with their communities than any other audience in our viewing area.
The Active & Engaged PBS Viewer vs. Non Viewer
The Loyal & Supportive Viewer — The 2004 Cone Corporate Citizenship Study shows that eight in 10 Americans say that corporate support of causes wins their trust in that company, a 21% increase since 1997. This study shows that in today's climate, more than ever before, companies must get involved with social issues in order to protect and enhance their reputations.