Viewer Profiles

Quite simply, MPTV viewers are your best customers.


No commercial or cable broadcaster in the viewing area attracts the quality viewership of MPTV. Our audience shares a personal connection to public broadcasting, believing that MPTV's programming and educational mission are vital to the community's quality of life. They support that conviction when making purchasing decisions by rewarding those businesses and organizations that, in turn, support MPTV. MPTV viewers are:

Age Analysis

MPTV Age Analysis

Age Range % Viewership
Total 100%
18–24 4%
25–34 11%
35–44 19%
45–54 21%
55–64 19%
65–74 12%
75+ 14%

Annual Income

MPTV Annual Income

Income ($) % Viewership
Total 100%
< 25,000 19%
25,000–34,000 14%
34,000–49,000 24%
50,000–74,000 21%
75,000+ 22%

Education Levels

MPTV Education Levels

Maximum Education Level % Viewership
Total 100%
High School or Less 7%
High School Graduate 31%
Some College 26%
College Graduate 22%
Advanced Degree 13%