Endowment Opportunities

An endowed gift to MPTV will support our mission in perpetuity. The principal of your endowment contribution will be managed to ensure a maximum stable return to MPTV.


There are many ways you can provide endowment support: through an outright gift; a bequest; a life income gift; or by making MPTV the beneficiary of a life insurance policy or retirement plan.

If you would like to designate that your gift be used for endowment purposes you may choose to:

Add your gift to the MPTV General Endowment Fund where it will allow the station to support the programming and services you enjoy. This can be the equivalent of providing your membership support forever.

If you want to figure out what size gift will permanently endow your membership support just multiply the annual amount you would like to provide MPTV by 20. For example an annual membership gift of $250 requires a $5,000 endowment; a $500 annual membership gift would need $10,000; and a $100,000 endowment would provide $5,000 annually.

Name your endowed fund to honor or memorialize someone special to you. This is an opportunity to create an enduring remembrance while also supporting MPTV's mission. We are happy to talk with you about how you can create a very special and meaningful gift. For additional information please see Memorial and Tribute Gifts.

*When including Milwaukee Public Television in your planned giving, please use the designation "MPTV Fund." All contributions to support Milwaukee Public Television are administered by MPTV's Development Department and are deposited solely for use by MPTV in the MPTV Fund within the MATC Foundation, a not-for-profit organization under Internal Revenue Code section 501(c)(3).