Thinking Inside the Box


by Ellis Bromberg, General Manager of MPTV

I just got off the phone with an old friend from my days as manager of the public television station in central Illinois, urging her to come up to visit Milwaukee. The last time she was here was for one of the early Summerfests. So much has happened on the lakefront since then!

My friend is a scientist, so I was delighted to tell her all about Discovery World at Pier Wisconsin, our remarkable new landmark, and a wonderful Lake Michigan complement to the Milwaukee Art Museum's Calatrava wings, the always-rocking Maier Festival Park, Eero Saarinen's striking War Memorial Center, and my all-time favorite place to walk with my wife, Veterans Park.

Whether you're a visitor or local, you're going to love Discovery World! To be sure, it's a great architectural addition to our city, with tremendous views of the lakefront inside and out. But it will also house some of the most innovative interactive displays, aquarium exhibits, and classrooms you will find anywhere. It includes excellent theater and catering facilities, an outside amphitheater, and dock space for Wisconsin's flagship schooner, the S/V Denis Sullivan.

OK, you can tell I like it, I really like it!

But what I am most excited about is that Milwaukee Public Television has forged a partnership with Discovery World, through our licensee institution Milwaukee Area Technical College, to produce television programming there. The creative staffs at Discovery World and MPTV will be working together on productions about science, innovation, entrepreneurship, and creativity that you will see in the theaters at Discovery World, on our MPTV stations, on-line, and potentially on public television stations across the country.

We kicked everything off the night of Discovery World's Grand Opening with two high-definition television specials: our new documentary VOYAGE TO THE DRY TORTUGAS, about an expedition on the Denis Sullivan to compare the freshwater Great Lakes with the salt water seas that surround the remote Tortuga Islands off the coast of Florida; and DISCOVERY WORLD: IMAGINATION UNLEASHED!, a tour of the new facility.

In the coming weeks and months, we and our partners at Discovery World will be announcing co-productions that will be taped at the new facilities, primarily in the Innovation Theater off the east hallway on the first floor. There will be opportunities for studio audiences to attend many of these programs.

In the meantime, whether you live in Wisconsin or Illinois or elsewhere, you must come see Discovery World at Pier Wisconsin for yourself! It's located at 500 N. Harbor Drive in Milwaukee, and in cyberspace at

Bring the family for an exceptional experience!

Ellis Bromberg
MPTV General Manager