Thinking Inside the Box


by Ellis Bromberg, General Manager of MPTV

It's finally here: the 50th anniversary of Milwaukee Public Television! As many of you know, our first station, WMVS/Channel 10, signed on the air October 28, 1957.

Since early this year, and continuing into 2008, we are celebrating that event by introducing a number of new services (including new digital stations), welcoming special guests at some wonderful events, and premiering new and exciting television productions for your enjoyment.

Highlights in October include:

- On Thursday, October 11, there's the next in our new series of MPTV Community Cinema screenings at Discovery World, 500 N. Harbor Drive, Milwaukee. This month's featured film is MISS NAVAJO, which focuses on the role of women in Native American culture. The free screening begins at 7 p.m., and will be followed by an informal conversation with the film's director, Billy Luther. (Note: MISS NAVAJO will be broadcast on MPTV-10 and MPTV-HD Tuesday, November 13, at 9 p.m.)

- On Friday, October 12, you can join us for Dinner and Conversation with Jim Lehrer, anchor of THE NEWSHOUR, at the Milwaukee Art Museum, 700 N. Art Museum Drive. Mike Gousha of Marquette University's Law School will moderate the event. Call Marina Tanzer at 414-297-8026 for information about this major fundraising evening.

- Earlier that day, we will tape a discussion among Jim Lehrer, Mike Gousha, and Marquette students. A CONVERSATION WITH JIM LEHRER will be broadcast Sunday, October 14, at 9:30 p.m. on MPTV-10 and MPTV-HD.

- On Saturday, October 20, it's the 2007 MPTV Friends Antique Appraisal Fair at the MPTV Auction Site, 12560 W. Townsend Street, Brookfield. A limited number of tickets for appraisals are available; call 262-781-4998.

- On Saturday, October 27, the public is invited to the free 50th Anniversary Open House at MPTV, 1036 N. 8th Street, Milwaukee, from 12 noon-3 p.m. There will be studio tours, SESAME STREET characters, MPTV on-air personalities, family activities, and, of course, birthday cake! (Everyone is encouraged to bring a new children's book to donate to the CLIFFORD THE BIG RED DOG Book Drive, an MPTV outreach project.) For more information, call us at 414-271-1036.

- On Sunday, October 28, at 7 p.m., tune in for MPTV: 50 YEARS OF BEING MORE, a new documentary about our stations' history, on MPTV-10 and MPTV-HD.

- On Monday, October 29, we have an exciting on- and off-air activity. On MPTV-10 and MPTV-HD at 7 p.m., be watching for the premiere of ANTIQUES ROADSHOW: MILWAUKEE. That's the first of three episodes of the national PBS series which were taped at the Midwest Airlines Center and other local venues in Summer 2006.

- If you'd like to see that program in the comfort of an HD theater while getting tips from a live antiques appraiser, join us at Discovery World. That evening, Monday, October 29, we'll have a buffet supper beginning at 5 p.m., hear from ROADSHOW appraiser J. Michael Flanigan at 6:15 p.m., and then watch the first episode of ANTIQUES ROADSHOW: MILWAUKEE together as it premieres at 7 p.m. To order tickets, phone 414-297-7875.

On my 50th birthday, five years ago, I "celebrated" by scheduling, on my doctor's orders, a colonoscopy - an important procedure at my age! I'm having lots more fun with the 50th anniversary of MPTV as host of MPTV: 50 YEARS OF BEING MORE, listed above. I've been General Manager of MPTV since 2000, so I can't take any credit for our stations' first 43 years. But the research we've done for the documentary makes clear that southeastern Wisconsin and northern Illinois should be very proud of the programming and related services provided by MPTV since 1957.

I hope you'll join us for one, or more, or all of our special anniversary activities and broadcasts this month. The entire year we're expressing pride in our 50 years worth celebrating, but promising the community that, with your continued support, "the best is yet to come"!

Ellis Bromberg
MPTV General Manager