Press Releases


April 10, 2013

Tables of treasures filled with donations from area communities and neighborhoods will be among the thousands of items available for bid at the 2013 Great TV Auction on April 26 through May 4.

The auction is broadcast live, beginning at 5:00 p.m. Friday, April 26, and airs daily from 1:00 p.m. to midnight through Saturday, May 4. The Auction will be broadcast on MPTV 10.1 HD and 36.2 HD.

The goal of the on-air auction, now in its 45th year, is to raise more than $1 million for Milwaukee Public Television in the nine-day, televised event. Proceeds from the fundraiser support 10 minutes of every hour of programming such as NOVA, SESAME STREET and GREAT PERFORMANCES.

This year's auction, titled "One Hula of an Auction," is comprised of donations from individuals and businesses from throughout our viewing area comprised of 11 counties in southeastern Wisconsin and northern Illinois. Viewers bid for Great TV Auction items by telephone. Online bids on major gift items can be placed in advance of the auction by visiting and clicking on the "Preview & Bid" button. The auction also will be streamed live at

This year sees an increase in the volume and quality of items donated for the Auction's "neighborhood"-specific auction packages, which are products, services, attraction tickets restaurant gift certificates, hotel stays, etc., that are particular to a neighborhood. Also, due to popular demand, the Auction has increased the number of "Wisconsin Made" tote bags, which are stuffed with merchandise home-grown or homemade in Wisconsin. Other highlights include bottles of wine - a 2002 Domaine Lecheneaut Clos de la Gran Cru bottle valued at $735, and a 1990 Chateau Margaux valued at $1,200. A large collection of Donald Driver memorabilia will also be featured in this year's Auction.

For more information, visit or call 262-781-4998.

About MPTV
Milwaukee Public Television (MPTV) is southeastern Wisconsin's premier non-commercial media organization. MPTV consists of two traditional television stations, WMVS and WMVT, and seven additional digital television services. The MPTV stations are the area's only over-the-air source for PBS and other national public television programs, and also offer a diverse schedule of their own award-winning local series and specials. The station is watched by over 900,000 viewers each week throughout southeastern Wisconsin and northern Illinois.
For more information, visit


Erin Eaton, Publicist/Grant Writer
P: (414) 297-8229

Darlyne Haertlein, Manager-Community Relations
P: (414) 297-7518