MPTV LAUNCHES NEW MOBILE WEBSITE
June 19, 2013
New Feature Will Enhance Smart Phone Users Online Experience at MPTV.org
Milwaukee Public Television officially launched a mobile version of its website, www.mptv.org, on June 17. The new site will optimize viewing and browsing functions on cell phones and other handheld devices.
"With the tremendous growth in the use of smart phones, our viewers have been asking for a convenient mobile website that provides the same essential information and features found on our primary website. We spent months working out the bugs, and we think folks will find the new mobile mptv.org attractive to look at and user-friendly, a great way to access MPTV station information and videos 'on the go'!" said Ellis Bromberg, General Manager of MPTV.
The new mobile site is formatted to better display on smaller screens. It also features a scrolling bar announcing what is currently airing on MPTV's two high definition television stations, WMVS and WMVT, and three of its additional digital television services.
The needs of mobile users are the primary focus of the new mobile site. Google Analytics was utilized to select the content, as it is an abbreviated version of MPTV's full website. Along with the schedule, users can access video clips of MPTV's locally-produced programs, make donations, watch student productions, and read recent MPTV news and events.
Milwaukee Public Television (MPTV) is southeastern Wisconsin's premier non-commercial media organization. MPTV consists of two high definition television stations, WMVS and WMVT, seven additional digital television services, the popular mptv.org website, community education and engagement projects throughout southeastern Wisconsin, and the monthly magazine Fine Tuning. The MPTV stations are the area's only over-the-air source for PBS and other national public television programs, and also offer a diverse schedule of their own award-winning local series and specials. The stations are watched by over 900,000 viewers each week throughout southeastern Wisconsin and northern Illinois.
For more information, visit www.mptv.org.
Erin Eaton, Publicist/Grant Writer
P: (414) 297-8229
Darlyne Haertlein, Manager-Community Relations
P: (414) 297-7518