Press Releases

MPTV Adds Spanish Channel

April 23, 2007


Milwaukee Public Television will begin carrying V-me, public television's first 24-hour Spanish language network, on Saturday, May 5. The new, noncommercial service will be called MPTV V-me and air on digital channel 10.2 (Time Warner Cable Channel 551).
May 5 is Cinco de Mayo, an annual celebration commemorating the 1862 Battle of Puebla in Mexico and honoring Mexican-Hispanic culture.
V-me (pronounced veh-meh) is designed for U.S. Latinos seeking greater variety in Spanish-language programs. Its name is taken from the Spanish word veme, which means "see me." Launched nationally March 5, the digital service is broadcast in a number of major Hispanic markets including Los Angeles, New York, Chicago, Denver, Houston and other cities.
Formed through a partnership between New York's PBS station, WNET, and private investors, V-me promises to provide Spanish productions that entertain and educate. Underwriters are being sought on both the national and local level.
"Latino viewers will have the opportunity to experience a new kind of television," said Ellis Bromberg, MPTV general manager. "V-me will reflect, respect, and give voice to diverse Latino experiences and points of view."
The network, Bromberg added, also offers a high-level website providing discussion of important issues and a variety of resources to Latinos.
MPTV V-me plans to offer original productions, exclusive premieres, and the best of public television adapted for Latino viewers. The service, tailoring its content to interests expressed by Latinos, will concentrate on four areas: kids, lifestyle, current affairs and movies.
Viva Voz, a nightly interview program featuring newsmakers and celebrities, headlines V-me's primetime line-up. The program, which is produced by the network, deals with issues affecting Latinos and society as a whole.
Creencias is an adaptation of the award-winning PBS series, Religion and Ethics. The program examines how faith and values shape the news. Los Ninos en su Casa focuses on helping Latinos prepare children for kindergarten and beyond.
Children's fare, designed to provide learning and fun in Spanish, comes from international leaders in the field such as Sesame Workshop. Each week, V-me provides 36 hours of pre-school programs that focus on such skills as exploration and active learning, language development, and basic math concepts.
Lifestyle series include yoga instruction, a travel program, a reality show that helps troubled teens, and other offerings on health, cooking, sports, home, self-improvement and similar topics.
MPTV V-me replaces MPTV-2 Later, which has been providing a repeat of programming on MPTV-36. Viewers will be able to link to the V-me website at the station's website, MPTV.org.
MPTV V-me is one of several new services, special events and local programs commemorating Milwaukee Public Television's 50th anniversary. Since its inception, MPTV has educated, entertained and inspired. Today, viewers enjoy a broad choice of quality programs on MPTV-10, MPTV-36, MPTV-HD and an array of digital services.
MPTV is a viewer-supported service of Milwaukee Area Technical College.
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