Press Releases

50th Anniversary Special to Air

October 22, 2007


The story of the public television station that has brought the Great Circus Parade, the Milwaukee Ballet, Sesame Street, the Wisconsin State Fair, NOVA, and many other programs to southeastern Wisconsin homes will premiere on Milwaukee Public Television (MPTV-10 and MPTV-HD) Sunday, Oct. 28, at 7 p.m.

MPTV: 50 Years of Being More presents major highlights from the history of Milwaukee Public Television in celebration of its 50th anniversary. The documentary begins with footage of its first general manager, Paul Taff, introducing WMVS to southeastern Wisconsin on Oct. 28, 1957. It was the area's first noncommercial public television station and the 28th in the country.

The station was dedicated primarily to educational efforts in its first years, such as the Wee Weekly for children. Other programs focused on sewing, cooking and similar adult education topics as well as cultural presentations. The station also was one of only 15 across the country offering in-school instructional learning.

The documentary traces MPTV's progress in later years and its continued commitment to local programming and to meeting the needs of underserved populations. It also highlights station programs that have become regionally and nationally recognized.

An expanded broadcasting range, digital and high definition channels, and state-of-the-art remote facilities are among the later accomplishments cited by the program. Producers for the MPTV production are Dan Braovac and Mark Bernhardt.