Press Releases

TV Audience Sought

April 24, 2008

The opportunity to be part of a live studio audience for a new television program, Secret Labs, will be offered at Milwaukee's Discovery World, 500 N. Harbor Drive, Saturday, May 10, at 7:30 p.m. Admission to the two-hour, thirty minute taping event will be $15 for the general public and $10 for members of Discovery World and MPTV Friends.

The evening is open to adults and individuals 16 years old and over. The edited broadcast, the series pilot episode, will air on Milwaukee Public Television in Fall of 2008.

A cooperative effort of MPTV and Discovery World, the production is designed to connect Milwaukeeans with new ways of thinking, learning, and creating. With intelligent humor, Secret Labs cultivates technology, science, and art while dissecting topics such as genetics, robotics, nanotechnology and architecture.

Audience members will have the chance to be an extra in the show, participate in audience improv games and talk in real-time with characters as they read from teleprompters.

Genetics specialist Tom Zinnen will demonstrate DNA extraction. Between set changes, an MC will keep the energy alive with science stunts. For reservations call (414) 765-8625. To view a promo for the show, visit or

The premise of the program reveals the conceit that deep beneath the streets of Milwaukee is a network of secret labs where amazing technologies and concepts are designed in absolute secret. The pilot episode introduces the "subterranean set," Secret Labs characters, and "above ground" filming locations such as the top of the Wisconsin Gas Light Building.

Milwaukee Public Television is a viewer-supported service of MATC. Discovery World at Pier Wisconsin is dedicated to experiential learning programs and interactive exhibits. Key features of the facility are the Technology Building, the Aquatarium, and the S/V Denis Sullivan.