Press Releases

New Children's Schedule Highlights Learning Skills

August 12, 2008

Milwaukee Public Television's MPTV-10 will offer a schedule composed entirely of children's programs from 5 a.m. through 6 p.m. Monday through Friday beginning Monday, Sept. 1.

The new line-up will reflect PBS efforts to offer programs that help children develop skills in problem solving, science and reading. In addition to a fresh selection of high quality shows, classics such as Sesame Street will continue to air.

Martha Speaks, a new program from WGBH about a talking dog, will air Monday through Friday at 7:30 a.m. and 3 p.m. Among other accomplishments, Martha wins contests, foils bad guys, and orders lots of steaks. Based on books by Susan Meddaugh, the stories are designed to help young children improve vocabulary.
Sid the Science Kid, a new program from The Jim Henson Company that combines puppetry and animation, will air at 8:30 a.m. and 12:30 p.m. The program uses comedy to promote science readiness among preschoolers. It features Sid, an energetic, inquisitive child who wants to know how things work and who loves to share his discoveries with his friends.

Some of the programs for adults such as Sit and Be Fit and Woodright's Shop that now air on MPTV-10 will be relocated to MPTV-36. Please check website listings (, newspaper listings, MPTV Friends' Fine Tuning magazine, and other program guides for their new times and channels. Information also is available from MPTV Viewer Services at (414) 297-7520.

The complete MPTV-10 weekday children's program schedule follows. All of the programs also will be simulcast on MPTV-10.1 in the digital format. Mister Rogers will air daily at Noon. Children's programming no longer will appear on digital Channel 10.3, MPTV Kids. PBS is eliminating this service this fall. MPTV KIDS, on digital channel 10.3 and Time Warner Cable channel 552 on Time Warner Cable, will end. The same day, the weekday schedule of children's programs on MPTV-10-HD and MPTV-10 will expand to 13 hours, from 5 a.m.-6 p.m.

MPTV KIDS began as a pre-packaged service from PBS, a 24-hours children's channel. Three years ago,
PBS stopped offering that service to stations. At that time, MPTV made the decision to continue running
the channel using a back-up feed of PBS programming and repeating it every 12 hours. PBS is now eliminating that back-up feed so they can transmit more and more programs in high definition, which requires the use of greater bandwidth. Therefore, MPTV can no longer offer a 24-hour children's channel.

MPTV has been and continues to be committed to children: the new 13-hour block of children's programming, delivered in HD for the first time, is evidence of that. To review the children's lineup from 5 a.m.-6 p.m., click on TV SCHEDULES above.

5 a.m. Dragon Tales
5:30a.m. Clifford the Big Red Dog
6 a.m. Between the Lions
6:30 a.m. Maya & Migual
7 a.m. Arthur
7:30 a.m. Martha Speaks
8a.m. Curious George
8:30 a.m. Sid the Science Kid
9 a.m. Super Why
9:30 a.m. Clifford the big Red dog
10 a.m. Sesame St.
11 a.m. Dragon Tales
11:30 a.m. Word world
Noon Mister Rogers
12:30 p.m. Sid the Science Kid
1 p.m. It's A Big Big World
1:30 p.m. Barney & Friends
2 p.m. Caillou
2:30 p.m. Curious George
3 p.m. Martha Speaks
3:30 p.m. Arthur
4 p.m. Word Girl
4:30 p.m. Fetch! with Ruff Ruffman
5 p.m. Cyberchase
5:30 p.m. Saddle Club Monday-Thursday, Biz Kid$ Fridays.
For more information, contact MPTV Community Relations at (414) 297-7514.