Press Releases

DESPITE BLACKOUT, 42nd ANNUAL GREAT TV AUCTION HITS A MILLION

May 4, 2010


DESPITE BLACKOUT, 42nd ANNUAL GREAT TV AUCTION HITS A MILLION

Milwaukee, WI - The MPTV Great TV Auction has topped the million dollar mark again; reaching $1,029,326, at 1:30 a.m., on the 10th and final night. Proceeds from the annual auction help support Milwaukee Public Television equipment maintenance and programming for the MPTV Family of Programs, including 10 HD, 36.1, 36.2 Vme, 36.3 World, 36.4 Create, 36.5 Classical, 36.6 Jazz, 36.7 Weather, and 36.8 Traffic.
Milwaukee continues to be the number one PBS auction in the U.S. based on gross net revenue. The effort involves over 2,500 volunteers, 2,000 donors, and 8,000 bidders according to Auction Director Art Langlas, who said he thanked the community for coming together and supporting Milwaukee Public Television. This year's auction chairperson was Ginger Bernal. The most popular items at the auction this year were food. With the tighter economy, bidders were selective about their purchases, yet they bought approximately 18,000 items in about 86 hours. Langlas said the volume of internet bidding was a surprise. The most unexpected moment was the midweek blackout, when a transformer was hit by lightening. Everything inside the Brookfield building went black, and the auction went off the air for about 10 minutes.
Winning bidders must pick up their merchandise at the Pick Up and Pay, 12560 W. Townsend St., Brookfield, 53005, unless arrangements were made for item shipping or certificate mailing. For questions, the phone number is 262-781-4998. The auction is now accepting donations for the 2011 Great TV Auction.
Since its inception, MPTV has educated, entertained and inspired. Today, MPTV offers viewers a family of nine digital channels to choose from - 10.1 HD, 36.1, 36.2 Vme, 36.3 World, 36.4 Create, 36.5 Classical, 36.6 Jazz, 36.7 Weather, 36.8 Traffic - 24 hours a day, seven days a week. MPTV is a viewer-supported service of Milwaukee Area Technical College.
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