Press Releases

MPTV SET TO IMPROVE JOB OUTLOOK

January 21, 2011


MPTV SET TO IMPROVE JOB OUTLOOK

~ New year-long "Finding Work Initiative" will use media muscle to connect job seekers with resources. ~

Milwaukee, WI -- (January 19, 2011) On Wednesday, January 26, MPTV will launch a year-long campaign to use its media strength to help connect job seekers with resources to assess job skills, find work prospects, access email, prepare resumes and letters, practice interviewing, and other support services and to broadcast stories that inspire and provide hope. The "Finding Work Initiative" will consist of on-air programming and a website.

Denise Callaway and Mark Siegrist will produce a new eight-part series, entitled JOBS, which kicks off with a one-hour special and is followed by seven half-hour shows in February through April and September through December. The first program airs next Wednesday at 9:00 p.m. on MPTV 10.1 HD; and repeats 1/28 at 8:00 p.m. on 36.1; and 1/31 at 10:00 p.m. on 10.1 HD. In the program, individuals with diverse backgrounds are profiled, including a school teacher, a resume writer, and an employed ex-inmate. Governor Walker talks about plans to bring jobs to the area. The second program in the series will air 2/23 at 9:00 p.m. on 10.1 HD; 2/27 at 3:30 p.m. on 36.1; and 2/27 at 9:30 p.m. on 10.1 HD. Additionally, work related programs will air during the year under the "Finding Work" umbrella. Such a program is WOMEN AT WORK, a look at several women in non-traditional careers. It airs 2/13 at 9:30 p.m. on 10.1 HD and repeats 2/23 at 9:30 p.m. on 10.1 HD; and 2/21 at 9:30 p.m. and 2/27 at 3:00 p.m. on 36.1.

Students from the MATC School of Media & Creative Arts have created a web site that connects visitors with partners in the "Finding Work Initiative"- Goodwill S.E.W., Manpower, and the Milwaukee Public Library. These organizations offer the full range of services that can lead to successful job searches.

According to MPTV General Manager Ellis Bromberg, "It has been clear for some time now that job creation and employment issues are at the top of the public agenda. With our strong broadcasting services, complemented by a robust online effort, MPTV's Finding Work Initiative can have a positive impact on the lives of residents in southeastern Wisconsin who are facing re-employment challenges. Our goal is not only to offer hope, but also provide useful connections to them in their quest for meaningful work."

MPTV is a community-supported service of Milwaukee Area Technical College. Since its inception, MPTV has educated, entertained, and inspired. Today, MPTV offers viewers a family of 10 digital channels - 24 hours a day, seven days a week. Internet information is found at mptv.org, Twitter, and Facebook. Feedback is always welcomed.

Video Channels
10.1 MPTV 10.1 HD
10.2 MPTV World
10.3 MPTV V-me (Spanish language)
36.1 MPTV SD
36.2 MPTV 10.1 Simulcast
36.3 MPTV Create
10.4 MPTV Weather

Audio Channels
36.4 MPTV Classical music
36.5 MPTV Jazz
36.6 MPTV Traffic

Finding Work Initiative funding provided by Manpower and Goodwill Industries of Southeastern Wisconsin.
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