Press Releases


April 25, 2011


Nine Days of Deals Support MPTV Programming

Milwaukee, WI - (April 13, 2011) The Channel 10 Great TV Auction will burst out on screen and stream for the 43rd time with over 3,500 volunteers and 3,000 donors in an 95-hour race to raise funding for Milwaukee Public Television (MPTV) programming. Once again, the MPTV Auction has set a goal to top $1,000,000. With the challenges facing public television, community support is more vital than ever. The Auction begins at 5:00 p.m. Friday, April 29 and runs daily 1:00 p.m. to midnight through Saturday, May 7.

Milwaukee has been the number one PBS auction in the U.S. for many years. An annual rite of spring, the Channel 10 Great TV Auction has garnered amazing loyalty with many volunteers logging in over 30 years of service. Each year, the ranks swell in early March under the leadership of its co-chairs. This year, the co-chairs are Tom Cinealis of Multi-fab and Toni Holland of Time Warner Cable. The Auction director is Art Langlas, and the volunteer director is Pam Behling. Langlas (262-781-4998) and Behling (414-297-8009) continue to recruit more donors, sponsors, and volunteers during the Auction.

In 2010, over 18,000 items were auctioned, an average of 189 items sold per hour. Everything from oil changes, restaurant certificates, event tickets, and furniture to food, travel and lodging, sports collectables, art and antiques, pet supplies, and many other deals can be found on the Channel 10 Great TV Auction. Aaron Rodgers and other Packer players have signed items for the Auction. The special featured art this year includes: "Storm Chaser" featuring Packer linebacker Clay Matthews by Andrew Goralski, "Blush of Summer" by Jean Crane, "Take the Field" by Lynn Casper, "Autumn Memories" by George Kovach, "Wary Traveler" by Terrill Knaack, and hand-painted bowls by Maribeth Devine. The "Quilting is Art" contest entries are also in the Auction. Raffle tickets for a 2011 Chevrolet Camaro SS and 2011 Harley-Davidson XL 883L SuperLow motorcycle and pre-bidding are part of the Auction as well.

Social media, streaming video, and enriched web content have brought viewers and buyers to the Auction from beyond the traditional television-only audience. Now, buyers may be anywhere in the world. Shipping payments must be arranged with the Auction. Most items are distributed at the Auction's Pick-up and Pay, at 12560 W. Townsend Avenue, Brookfield, Wisconsin, 53005.

For additional information about the 2011 Channel 10 Great TV Auction, the general phone number is 262-781-4998 and the website can be found via There are Facebook fan pages for Auction and MPTV.

MPTV is a community-supported service of Milwaukee Area Technical College. Since its inception, MPTV has inspired, entertained, and impacted the residents of Southeastern Wisconsin. Today, MPTV offers viewers a family of 10 digital channels, a full-service website, locally produced programming, outreach services for all ages, and numerous support opportunities. The MPTV main switchboard is open weekdays from 7:30 a.m. to 9:30 p.m. Viewer Services can be reached at 414-297-7520,, and at Twitter and Facebook. Feedback is always welcomed.