Press Releases

43rd ANNUAL GREAT TV AUCTION HITS A MILLION IN 9 DAYS

May 12, 2011


43rd ANNUAL GREAT TV AUCTION HITS A MILLION IN 9 DAYS

Milwaukee, WI (May 9, 2011) - Once again, the MPTV Great TV Auction topped the million dollar mark. The 43rd annual fund raising event for Milwaukee Public Television reached $1,132,514 at 1:30 a.m., on the 9th and final night. This is an increase of $103,188 over 2010. Proceeds from the auction help support Milwaukee Public Television programming.

Milwaukee continues to be the number one PBS auction in the U.S. based on gross net revenue. The endeavor involves over 3,500 volunteers, 3,000 donors, and 8,000 bidders according to Auction Director Art Langlas, who said he thanked the community for coming together and supporting Milwaukee Public Television. This year, the co-chairs were Tom Cinealis of Multi-fab and Toni Holland of Time Warner Cable.

According to Langlas, the most popular items at the auction this year were sports items, especially items from Aaron Rodgers. Bidders bought approximately 18,000 items in about 95 hours. Langlas said the streaming of the auction expanded its reach and items were sold as far away as Hawaii.

Winning bidders must pick up their merchandise at the Pick Up and Pay, 12560 W. Townsend St., Brookfield, 53005, unless arrangements were made for item shipping or certificate mailing. For questions, the phone number is 262-781-4998. The auction is now accepting donations for the 2012 Great TV Auction.

MPTV is a community-supported service of Milwaukee Area Technical College. Since its inception, MPTV has inspired, entertained, and impacted the residents of Southeastern Wisconsin. Today, MPTV offers viewers a family of 10 digital channels, a full-service website, locally produced programming, outreach services for all ages, and numerous support opportunities. The MPTV main switchboard is open weekdays from 7:30 a.m. to 9:30 p.m. Viewer Services can be reached at 414-297-7520, tvviewer@matc.edu, and at Twitter and Facebook. Feedback is always welcomed.
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