Press Releases

PBS INTRODUCES NEW SERIES "MARKET WARS"

January 5, 2012


PBS today unveiled a new competition series from the producers of ANTIQUES ROADSHOW: MARKET WARS (w.t.), a 20-episode series, airing summer/fall 2012, that gives audiences a lesson in the bare-knuckles business of scoring a bargain. In each one-hour episode, professional antiques dealers put their reputations on the line -- as they're pitted against the clock, a budget and each other -- and embark on nationwide treasure hunts, scouring flea markets and antiques shops for vintage valuables. The goal: to score the biggest profit in each show's final auction segment.

Locally, ANTIQUES ROADSHOW airs on MPTV HD 10.1 and 36.2 on Mondays, beginning at 7:00 p.m. "ANTIQUES ROADSHOW has been the leader in the popular antiques and collectibles genre for a long time," said Marsha Bemko, ANTIQUES ROADSHOW executive producer. "MARKET WARS turns its lens on the antiques experts themselves and the real, rough-and-tumble competition they face in the marketplace."

In each episode, four antiques professionals compete head-to-head, foraging for items and taking them to auction. MARKET WARS follows the experts on their pursuits, highlighting the marvels that different areas of the country can offer the intrepid antiques hunter. The expert who makes the highest total profit at auction in each episode is named the winner, earning bragging rights for toppling his peers. With affectionate humor, MARKET WARS follows the combatants, gleaning the best tactics from the battlefield and arming viewers to pursue their own successful treasure hunts.
"PBS continues to implement our primetime strategy to combine new shows with popular, like-minded content," said John F. Wilson, senior vice president & chief TV programming executive. "We've had great success pairing natural history and science programming on Wednesday nights. We're confident that teaming MARKET WARS with ANTIQUES ROADSHOW will even more firmly anchor Monday nights as a popular viewing destination for exploration and history."

About MPTV
Milwaukee Public Television (MPTV) is southeastern Wisconsin's premier non-commercial media organization. MPTV consists of two traditional television stations, WMVS and WMVT, and seven additional digital television services. The MPTV stations are the area's only over-the-air source for PBS and other national public television programs, and also offer a diverse schedule of their own award-winning local series and specials. The station is watched by over 900,000 viewers each week throughout southeastern Wisconsin and northern Illinois.

For more information, visit www.mptv.org
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Contact:
Erin Eaton, Publicist/Grant Writer
E: eatones@matc.edu
P: (414) 297-8229

Darlyne Haertlein, Manager-Community Relations
E: haertled@matc.edu
P: (414) 297-7518