Press Releases

MPTV AND PBS KIDS REPORT GROWTH ACROSS ALL PLATFORMS IN 2011

January 9, 2012


With top-ranked educational properties leading the charge, Milwaukee Public Television (MPTV) has had an incredibly successful year in children's programming, as PBS KIDS is serving more children in southeastern Wisconsin and across America with more free content across all platforms than any other children's media company.

The latest ratings illustrate that families are turning to MPTV and PBS stations nationwide as educational resources in their communities. Nationally, in its current season-to-date, PBS has reached 61% of kids ages 2-8 years old, and 22.6 million children ages 2-11. Moms supported tune-in as well; PBS KIDS was number one in November among moms ages 18-49 with children under the age of 3, with PBS KIDS programs holding the top five spots among their most-watched children's series.

Widely popular literacy and science curriculum-based series - CURIOUS GEORGE, THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! and SUPER WHY- were consistently rated as top-10 kids programs for children (ages 2-5) throughout 2011, according to Nielsen NPower national program ratings.

Programming specials also drove record viewership for MPTV and other PBS stations across the country. Over the Thanksgiving holiday, 4.5 million children (ages 2-11) tuned into the Curious George Holiday Spectacular. The PBS KIDS special "A Very Monkey Christmas" netted an 11.7 rating among kids (ages 2-5), and was the highest rated children's television special in the U.S. among kids (ages 2-5) and with moms of young children.

"MPTV is serving more kids with the most rigorously researched educational content available," said Ellis Bromberg, general manager of MPTV. "We're now leveraging content that is both educational and entertaining across a variety of platforms to achieve one of our core goals: to help children in southeastern Wisconsin and northern Illinois build the skills they need to succeed in school and in life."

In 2011, MPTV and PBS offered families content not only on-air, but also online, on mobile and on the ground to help kids build critical skills. Online, PBSKIDS.org continues to be the go-to location for kids and parents, with over 11.7 million unique visitors in November, a 20% increase over a year ago (Google Analytics, November 2010 - November 2011). The site also continues to be the number one source of free online video, serving an average of 98 million video streams per month. Games are also growing in popularity, with an average of 9.8 million unique visitors each month at PBSKIDS.org.

PBS KIDS has launched 14 educational mobile apps to date, downloaded over 1.5 million times. A free PBS KIDS Video App, which provides local tune-in information so that families know when to catch their favorite series on MPTV, launched on the iPad in May 2011 and expanded to the iPhone and iPod touch in December.
With high ratings and online and mobile content usage, MPTV is increasingly serving children wherever they live, learn, and play through educational and engaging PBS KIDS content.
###

Contact:
Erin Eaton, Publicist/Grant Writer
E: eatones@matc.edu
P: (414) 297-8229

Darlyne Haertlein, Manager-Community Relations
E: haertled@matc.edu
P: (414) 297-7518