Public Relations Society Honors MPTV Campaign
May 18, 2012
Milwaukee Public Television has received a Paragon Award for Excellence from the Southeastern Wisconsin Chapter of the Public Relations Society of America for its promotion of AROUND THE CORNER WITH JOHN MCGIVERN.
The station was one of 13 area companies recognized for their excellence in the public relations field. The judges also included MPTV in the top four campaigns in the "Best of Show" category. MPTV's Community Relations Department used media contact, previews, direct mail, billboards and other advertising to build awareness of the program, according to Darlyne Haertlein, department manager.
The Paragon Awards were created in 1983 and are given annually to honor local companies and individuals that exemplify excellence in communications. The awards recognize outstanding work, honor creative and strategic superiority and encourage a higher level of performance among public relations professionals.